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PREVIOUS:Insights into how users interact with the app's content and features can also be gained from engagement KPIs like session duration, screen views per session, or feature adoption rates. User loyalty and sustained app usage are revealed by retention KPIs like churn rate, retention cohorts, and repeat usage metrics. App developers can find ways to improve user retention with tailored tactics like personalized content recommendations or loyalty programs by monitoring these KPIs over time. Metrics related to monetization, like average revenue per user (ARPU) & conversion rates for in-app purchases or subscriptions, offer valuable information about how well monetization strategies work to generate revenue from users. App developers can optimize their app's performance in terms of user acquisition, engagement, retention, and monetization, ultimately leading to continuous improvement in their overall business objectives, by monitoring these KPIs over time and analyzing performance trends across different user segments or marketing channels. NEXT:A more adaptable & scalable revenue stream is offered by in-app purchases, which let users purchase virtual goods or premium content inside the app. For app developers, subscriptions provide a steady stream of income since they give customers recurrent access to premium features or content. Using ad placements inside the app, advertising is another well-liked monetization technique that lets app developers make money. This model can work well for apps that have a lot of users or high levels of engagement, but in order to keep users happy, user experience and ad placement must be carefully considered.

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