Influencers can be useful allies in the promotion of game apps, especially those that concentrate on gaming or entertainment. Reaching a wider audience and giving the gaming app credrummy rummyibility through real endorsements and reviews are two benefits of working with influencers. Influencers have the power to create buzz & encourage downloads for game apps through sponsored content, live streaming, and other collaborative efforts. To increase a game app's visibility and discoverability in app stores, app store optimization, or ASO, is necessary.