By doing this, players are encouraged to socialize and build a sense of community in addition to raising awareness & exposure for the game. Conversely, referral programs have the abilsatta king locationity to provide rewards for both the referrer and the new player upon a successful referral, including bonus money, access to exclusive content, or other incentives. This gives new players an additional incentive to engage with the game & possibly make in-app purchases or interact with ads, in addition to encouraging current players to actively recruit new players.