With notable expansion in recent years, the game app market is a fiercely competitive and quickly changing industry. An explosion of game apps for different platforms has resulted frosatta king googlem the growing popularity of mobile gaming caused by the widespread use of smartphones & tablets. Because of this saturation, it is now harder for developers to set their products apart from the competition and draw in customers. Developers who want to succeed in the game app market must have a thorough understanding of both industry trends and their target market.