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PREVIOUS：Developers can communicate directly with players, get feedback, & foster a sense of community among users by building a strong online presence on social media, forums, & community channels. Encouraging player retention and word-of-mouth promotion can be achieved by actively participating in conversations about game updates, responding to player concerns, and recognizing community accomplishments. Also, organizing competitions or challenges can greatly improve community involvement while giving players a chance to demonstrate their abilities. These gatherings not only encourage player friendship but also create buzz about the game itself. By encouraging gamers to share their experiences through game-related videos or artwork, developers can take advantage of user-generated content.NEXT：The design and user experience of the game will determine which of the many ad formats—banner ads, interstitial ads, rewarded video ads, and native ads—offer distinct benefits. Although banner ads are usually less obtrusive and can appear on menus or during gameplay, their engagement rates are frequently lower than those of other formats. Interstitial advertisements, which show up during organic game transitions, can better grab players' attention but, if not used carefully, can interfere with gameplay. Because they can increase player value and user engagement, developers are increasingly choosing to use rewarded video ads. 