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PREVIOUS：Dissatisfaction's Emotional Cost. A customer might spend hours looking online for a popular electronic device, for instance, only to discover that it isn't available at several stores. This is not a singular instance; rather, it is a frequent occurrence that many consumers deal with on everyday basis. This frustration's emotional cost may result in a more generalized discontent with the shopping experience overall.NEXT：The restricted product availability is one of the most urgent problems that has surfaced, leaving many customers dissatisfied and retailers rushing to satisfy demands. This article explores the many facets of product scarcity's effects on the retail industry, looking at how it impacts customers, merchants, and the whole shopping experience. Product availability constraints are more than just a short-term annoyance; they are a reflection of more serious systemic issues with supply chains, inventory control, and customer behavior. Numerous industries were impacted as a result of the unprecedented disruptions to global supply chains caused by labor shortages, shipping delays, and factory closures. Both physical and online stores had empty shelves as a result of retailers' inability to stock popular items. With availability becoming more unpredictable, this scenario has forced a reassessment of how companies function and how customers engage with them, posing concerns about the future of shopping. 