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PREVIOUS：Keyword optimization is a crucial component of app store optimization (ASO). It entails finding pertinent keywords that users are likely to search for & carefully inserting them into the app's metadata. Through the strategic use of low-competition, high-traffic keywords, developers can increase the organic downloads of their app and boost its search engine ranking. Also, improving the app's visual assets—such as the icon, screenshots, & video previews—can have a big impact on how users perceive it & how many of them convert. Also, the optimization of an app's ASO strategy depends on the monitoring and analysis of key performance indicators (KPIs) like user reviews, download velocity, conversion rates, and retention metrics.NEXT：The key performance indicators that reveal an app's potential for long-term revenue generation from each user are ARPU and LTV. Through user segmentation based on spending patterns or engagement levels, developers can optimize their monetization strategies to maximize ARPU and LTV while maintaining user value. Conversion rates calculate how well an app works to turn free users into subscribers or IAP buyers. Developers can enhance their pricing strategies or in-app messaging to improve conversion rates by analyzing conversion funnels and identifying points of friction or drop-off. 